Astratex: The lingerie e-shop you shouldn't compare yourself to
Price comparisons
Astratex
Client introduction
Astratex is a Czech lingerie, swimwear and clothing e-shop that has been on the market since 2000. With over a million satisfied customers, they operate in several European markets.
Assignment:
The client’s brief was to increase profits from Czech and Slovak price comparison sites. We worked with Glami, Heureka and Zboží.cz.
Objectives:
Our goal was to maximize the client’s profits on these platforms at a set PNO.
Strategy:
Astratex is known for its emphasis on quality, comfort and style. It cooperates with renowned brands and manufacturers and offers its own collections in addition to well-known brands. Their products are available in a variety of sizes to suit the needs of different body types.
And just as Astratex pushes the boundaries of fashion and educates on how to wear and choose the right lingerie, we are always thrilled when we find a client that pushes our limits.
How we’ve progressed:
And at Astratex, we used our Adamanto.
Adamanto is a tool to automate catalogs like Glami, Favi, Biano and the like. However, it can also be used on regular comparison sites like Heureka and Zboží. Thanks to it, you can automatically hide non-performing products according to specified parameters, work with bestsellers and so on.
Marketing is not only about setting up ads and proper targeting. It’s also about developing new solutions that will bring your clients the profits they want. We automate everything that can be automated. We believe in technological advancements and connecting the dots in the age of data.
Results
Our sales from comparators increased by at least 100% during the campaign. We compared Slovak and Czech comparison sites Glami, Heureka and Zboží.
Year-on-year growth
+164%
Glami SK
Year-on-year increase
+100%
Heureka SK
Year-on-year increase
+202%
Glami CZ
Year-on-year increase
+128%
Heureka CZ
Year-on-year increase
+134%
Zboží CZ
Summary:
If you have an e-shop and want to increase sales, price comparison engines are the right choice. Their biggest advantage is a large group of customers who are already ready to buy. We know how to give them what they want to ensure a great purchase and deliver even better results for the client than what we agreed on.
Client testimonial
,,I have found working with ptagroup to be very rewarding. Not only did our collaboration significantly improve our comparison results, but thanks to their automated solutions we were able to save up to 60 hours of work per month from colleagues who could have been doing other things. For me, I definitely recommend it. ,,
K. Guláš
CMO, Astratex