Marketing
strategy.
Creativity without strategy is an art. Creativity with strategy is advertising.
Marketing strategy is important for every brand
It includes your company’s mission, your market positioning, your company’s vision and the marketing 4Ps (product, price, communication, distribution). You need to know the paths you’re on so you know what goal you’re pursuing.
Brand analysis
Competitor analysis
Definition of objectives
Creative paths
Mediamix and timeline
Financial balance sheet
The best marketing strategy?
Take an interest in your customers.
Who are you selling your products to? Why are you selling them? What’s in it for the customer? What kind of customer are you communicating to? Through what channels and media? Are those channels the right ones for the target audience? What is your competition and what are they doing better than you? What is your position in the market? At what times of the year can you sell the product best? Marketing strategists answer these questions and many more.
What you've always
wanted to ask us.
A marketing strategy is a document that defines your brand's journey for a specific period of time (usually 1 year).
A marketing strategy defines creative paths, specific media mix, target audience, media timeline, financial balance sheet, and specific campaign objectives.
Only someone who is serious about their business.